Kitcatt Nohr Digitas

Be Mo's Valentine?

Roses are red, Violets are blue, Mo has a message of quality, peace and love for you...

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The world is coming to where you are

I saw this week that the Guardian is now getting one million hits a day on its Facebook site, that there is now a Coke dispenser that actually works by using Google Wallet through an NFC-enabled smartphone, that cab drivers in New York are now accepting credit cards through smartphone technology, that New Look increased web sales by 500% by making their site work better on mobile. And of course, you've been able to manage your flights on Delta, book your table at Pizza Express (and pay for the pizza) through apps for ages now.

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A useful idea

According to the latest estimates, there are 10 billion paper business cards in circulation in the world. That is a) more than one for all of the people currently struggling to find a space to live on our crowded planet and b) a total waste of money/resources/time. (At roughly a millimetre thick, I reckon 10 billion cards would stretch from my desk to the edge of space.)

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One in the eye for behavioural economics?

News just in: the application of behavioural economics to social change doesn’t always work.

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The Chinese revolution

One in four of every social networkers on earth is in the People's Republic of China.

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In technology we trust. Too much?

I’ve just finished working on a project with a multi talented superstar. He’s got turned out feet and turned out toes and a poisonous wart on the end of his nose!

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The science of sharing

Beyond have just released the results of their research into social consumers in the UK. The highlights are, the more you share, the more valuable you are to a brand. So pay attention, all you brands out there, because you only need to push at the open doors to get your content out there. Which is sort of common sense, isn't it? But no less valuable for that.

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SOLOMO

Those clever folks at Nielsen have created a graphic overview of the data that matters in the growing worlds of social, mobile and local marketing.

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Information is beautiful

I came across this tool a week or two ago, and was amazed. It has all the events of one larger movement, The Arab Spring, catalogued in an interactive scrolling timeline, from December 2010 to the present day.

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Lies, Damn Lies. And statistics.

At last, new research to show what the ‘average’ Facebook user does every day on the world’s biggest social network.

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